The logo is arguably one of the most important aspects of the brief. We met the clients in London to discuss their ideas and to throw some ideas around. After several cups of coffee and scores of sketches we devised a concept. The logo represents the cyclical nature of the learner’s journey with the Hub at the centre. The 3 arms represent the various aspects of the HUB: Engage, Develop and Impact. We were very pleased and thankfully so were the clients!